BRAND STRATEGIST & CONSULTANT
Builder of brand strategy, big ideas, and cultural moments that make brands matter.
15+ years at the intersection of strategy and creative. It’s a good place to be.
✶ Brand Strategy ✶ Partnerships ✶ Creative Strategy ✶ Positioning ✶ Creative Direction ✶ Narrative Development ✶ Brand Naming ✶ Campaign Concepting ✶ Fractional Brand Marketing
✶ Brand Strategy ✶ Partnerships ✶ Creative Strategy ✶ Positioning ✶ Creative Direction ✶ Narrative Development ✶ Brand Naming ✶ Campaign Concepting ✶ Fractional Brand Marketing
193% YOY
SALES LIFT
2B+
CAMPAIGN IMPRESSIONS
765M
EARNED IMPRESSIONS
ABOUT
I build brands that stand out in a feed, on a shelf, and in culture.
For 15+ years I've worked across both ends of the spectrum — global brands with massive budgets and founders building from nothing — and I bring the same level of thinking to both.
I find what's true about a brand, the tension, the human story, the cultural moment it could own, and I build something around it. Strategy, creative direction, naming, campaigns, partnerships. The whole thing, from one person.
Serious about the work. Easy to be around. Let's see what we can make.
Industries
WHAT I DO
Senior brand expertise, built for the brands that are building something real
Brand Strategy & Naming
Positioning, audience definition, messaging frameworks, brand voice, and visual identity direction, built from scratch or rebuilt from the ground up.
Partnerships & Collaborations
Brand-to-brand collabs, talent integrations, and co-branded campaigns that unlock shared storytelling and cultural credibility. Strategy, creative alignment, and execution.
Creative & Campaign Leadership
Big ideas from concept to cultural moment. Integrated campaigns across social, earned media, experiential, and partnerships, with the same rigor I give strategy.
Fractional & Embedded Brand Marketing
Senior brand marketing support without the full-time hire. I plug into existing teams to champion brand-first storytelling and build the immersive brand worlds that performance can't buy.
WHAT I BELIEVE
Good work runs on a few non-negotiables
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You need both, but only one builds something that lasts.
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If it doesn't feel true to the brand and relevant to the moment, it won't travel.
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The most powerful ones earn attention rather than buy it — and they unfold through storytelling, not media plans.
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If you can't say what you stand for in one sentence, you're not ready to build.
SELECTED PROJECTS
Work I led from the ground up.
PARTNERSHIPS/AGENCY
Migos x Can-Am — 2B+ impressions, 193% YoY sales lift
Campaign strategy, creative direction, talent integration
PARTNERSHIPS/AGENCY
Blockbuster x 10 Barrel — 765M earned impressions
BRAND STRATEGY / CONSULTING
BELA — rebrand, DTC launch, 669% YOY revenue growth